Product Marketing (Tourism)

Responsibilities:  

• Strategic Marketing Leadership:  
  Design and execute integrated product marketing strategies across key digital channels, including owning and managing the 4-month launch plan, campaign timelines, messaging frameworks, and demand generation tactics.  

• Campaign Execution & Optimization:  
  Plan and execute content strategies including Content Marketing & SEO to increase organic traffic and brand authority.  
  Manage performance marketing activities such as OTA ads, SEM, display, social media campaigns.  
  Collaborate with influencers/KOLs to create authentic and engaging travel-related content that promotes product adoption and brand affinity.  
  Work with external marketing agencies when necessary to develop creative assets, media buying strategies, and campaign executions.  

• Go-to-Market Planning: Develop and coordinate GTM plans for new product/feature launches or seasonal travel campaigns.  
• Data-Driven Decision Making: Analyze market trends, customer insights, and competitor activities to continuously optimize marketing activities.  
• Project & Team Management: Manage timelines, budgets, and campaign effectiveness, including managing junior team members as needed.  
• Brand & Communication Oversight: Ensure consistent brand voice across all communication channels.  

 
Qualifications:  

• Minimum 3 years experience in marketing, product marketing, or digital marketing, ideally in travel, tourism industries.  
• Proven experience in digital marketing (SEO, SEM, content marketing, and influencer campaigns).  
• Strong grasp of campaign management, analytics, and performance marketing tools.  
• Strategic thinker able to connect marketing goals to business outcomes.  
• Self-starter with a growth mindset, willing to learn and experiment.  
• Excellent communication and stakeholder management skills.  
• Strong time management and ability to prioritize effectively in dynamic environments.  
• Proficiency in English and Thai (verbal and written) is essential.  

 
Nice to Have:  

• Experience working in the travel industry or travel-tech platforms.  
• Background in startups or fast-scaling companies.  
• Familiarity with OTA marketing, booking platforms, affiliate programs, or digital marketplaces.  
• Passion for travel and cultural exploration.