Product Marketing (Junior-Senior)

About Venture Lab  
Venture Lab Company Limited began as an innovation unit under MFEC PCL, fostering creativity and validating disruptive ideas to transform them into scalable businesses. After three years, it transitioned into an independent company to serve broader corporate clients, build innovative startups, and invest in transformative concepts. The company specializes in driving impactful change and nurturing ideas to create business opportunities in the technology and innovation spaces.  

 
About ThaiGo  
Thai Go is a travel companion application designed to make exploring Thailand easier, more convenient, and more enjoyable for both tourists and local travelers. It aims to be the central hub where visitors can discover travel routes, find transportation deals, and access city-wide travel passes in one place.  

 
We are an ambitious TravelTech company affiliated with MFEC Public Company Limited, reimagining how people travel across Thailand. Our mission is to make travel in Thailand inspiring, seamless, and accessible for everyone whether for local explorers or international visitors.  

 
Thai Go Website : https://www.hellothaigo.com/  

 
As we continue to reimagine Thailand’s travel ecosystem, we are looking for a Business Development Manager professional to help lead our expansion, shape GTM strategy, build strong partnerships, and make Thai travel experiences greater than ever before.  

 
Why Join Us?  
Impactful Work: Help redefine how people discover and experience travel across Thailand. Play a pivotal role in reshaping the nation’s tourism landscape through technology.  
Autonomy & Innovation: Enjoy a startup-like environment that encourages creativity, experimentation, and learning.  
Collaboration: Work closely with executives, business, engineers, designers, and external partners to deliver meaningful travel solutions.  

 
Responsibilities:  

• Strategic Marketing Leadership:  
  Design and execute integrated product marketing strategies across key digital channels, including owning and managing the 4-month launch plan, campaign timelines, messaging frameworks, and demand generation tactics.  

• Campaign Execution & Optimization:  
  Plan and execute content strategies including Content Marketing & SEO to increase organic traffic and brand authority.  
  Manage performance marketing activities such as OTA ads, SEM, display, social media campaigns.  
  Collaborate with influencers/KOLs to create authentic and engaging travel-related content that promotes product adoption and brand affinity.  
  Work with external marketing agencies when necessary to develop creative assets, media buying strategies, and campaign executions.  

• Go-to-Market Planning: Develop and coordinate GTM plans for new product/feature launches or seasonal travel campaigns.  
• Data-Driven Decision Making: Analyze market trends, customer insights, and competitor activities to continuously optimize marketing activities.  
• Project & Team Management: Manage timelines, budgets, and campaign effectiveness, including managing junior team members as needed.  
• Brand & Communication Oversight: Ensure consistent brand voice across all communication channels.  

 
Qualifications:  

• Minimum 3 years experience in marketing, product marketing, or digital marketing, ideally in travel, tourism industries.  
• Proven experience in digital marketing (SEO, SEM, content marketing, and influencer campaigns).  
• Strong grasp of campaign management, analytics, and performance marketing tools.  
• Strategic thinker able to connect marketing goals to business outcomes.  
• Self-starter with a growth mindset, willing to learn and experiment.  
• Excellent communication and stakeholder management skills.  
• Strong time management and ability to prioritize effectively in dynamic environments.  
• Proficiency in English and Thai (verbal and written) is essential.  

 
Nice to Have:  

• Experience working in the travel industry or travel-tech platforms.  
• Background in startups or fast-scaling companies.  
• Familiarity with OTA marketing, booking platforms, affiliate programs, or digital marketplaces.  
• Passion for travel and cultural exploration.